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South Asian woman catering to the basic needs of accessorizing

Personally for me, stepping out of the house without at least one piece of jewelry is something unheard of, almost taboo. I distinctly remember, recently on a holiday in Miami, my friend woke me up from a nap and asked me if I would like to go for a short walk. I instantly jumped at the idea but also made sure I put on the smallest size of hoops on before I left the house.

Jewelry plays an important part in helping one accessorize with just the right amount of spunk, be it a man or a woman. As we keep moving with the times, accessorizing and adorning jewelry has become more of a daily norm than to use it to enhance our looks only for special occasions.

It could be a tiny stud, just a ring or a statement necklace or all three of them at the same time. Jewelry is like a pop of color to an otherwise drab outfit that has the power to instantly make it stand out! 

Keeping basic needs of accessorizing in mind, Apurva, a first generation South Asian woman brought Amaaya to life. With roots in Delhi, she is building the brand from the knowledge she's gained from her family business of dealing in Fine Jewelry.

Apurva realized that there was a major disconnect between good quality, modern designs of dainty jewelry and affordability, which led her to change the scenario and cater to these needs. With Amaaya, Apurva strives to bridge the gap between fine jewelry and fashion jewelry.

Amaaya offers unique pieces in authentic/hallmarked 925 sterling silver. They are nickel free making it great for everyone’s skin. While some have 24k gold finish, others are plated in rhodium. Only precious metals here. All the pieces are made in India and shipped domestically in the US.

The brand resonates with the modern woman but also keeping the traditional aesthetics in mind, has a little something for everyone. 

With their motto being “you’re one of a kind and the jewelry you wear should be too”, they make sure they drive their point with their exceptional products!

So here is wishing you guys a great shopping experience with Amaaya and making this world a slightly sparklier place!


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