Welcome to Amaaya

Over the years accessorizing has evolved to become more of a daily norm than reserved for special occasions. We were tired of buying fine jewelry that we would be afraid to lose or buy once in a few months and fashion jewelry that would either fade or sit in our closets after a trend was over. 

At Amaaya, we are bridging this gap between fine and fashion jewelry by using quality metals such as 925 sterling silver, rhodium & 24k gold and producing everything in-house to pass any cost savings to you.

Our pieces are beautifully designed and are punctuated with quirks - the textures, the stones, the craftsmanship.

We mean every word when we say "Jewelry you'll reach for again & again"

A note from our founder

As a first gen Indian immigrant living the dream in Chicago, I followed my passion to launch a brand in 2021 that offers minimalist jewelry punctuated with quirks. All the pieces are handcrafted in small batches, and are designed for your everyday wear.

Amaaya, named after my beloved grandmother, brings mementos and well-crafted jewelry pieces to life inspired by modernness of American lifestyle with the vibrancy of Indian culture. We have a team of makers in house that craft the pieces using the materials we ethically source from Italy.

Jewelry speaks for generations of a woman’s culture, her heritage and her own personal style statement. My aunt and mother always call me out if I am not wearing any jewelry, according to them, outfits without jewelry are just plain.

I grew up in a family of jewelers with 35+ years of experience and know the impact of adding jewelry to your closet can have on one’s wallet. I set out on a journey to offer high quality pieces at more reasonable prices because you deserve the best!